{"id":3218,"date":"2025-04-30T06:02:21","date_gmt":"2025-04-30T04:02:21","guid":{"rendered":"https:\/\/bestfreetour.com\/?p=3218"},"modified":"2025-04-24T06:14:58","modified_gmt":"2025-04-24T04:14:58","slug":"the-sweet-story","status":"publish","type":"post","link":"https:\/\/bestfreetour.com\/it\/2025\/04\/30\/the-sweet-story\/","title":{"rendered":"The Sweet Story"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" src=\"https:\/\/bestfreetour.com\/wp-content\/uploads\/2025\/04\/Bacio-sweets-653334_1280-1024x699.jpg\" alt=\"Best free tour\" class=\"wp-image-3219\" srcset=\"https:\/\/bestfreetour.com\/wp-content\/uploads\/2025\/04\/Bacio-sweets-653334_1280-1024x699.jpg 1024w, https:\/\/bestfreetour.com\/wp-content\/uploads\/2025\/04\/Bacio-sweets-653334_1280-300x205.jpg 300w, https:\/\/bestfreetour.com\/wp-content\/uploads\/2025\/04\/Bacio-sweets-653334_1280-768x524.jpg 768w, https:\/\/bestfreetour.com\/wp-content\/uploads\/2025\/04\/Bacio-sweets-653334_1280-88x60.jpg 88w, https:\/\/bestfreetour.com\/wp-content\/uploads\/2025\/04\/Bacio-sweets-653334_1280.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bestfreetour<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-the-birth-of-a-chocolate-legend\"><strong>1. The Birth of a Chocolate Legend<\/strong><\/h3>\n\n\n\n<p><strong>The Sweet Story<\/strong> of Baci Perugina begins in 1922 in Perugia, Italy. Luisa Spagnoli, a brilliant and forward-thinking entrepreneur, sought to avoid waste in her chocolate production. Using leftover chopped hazelnuts and dark chocolate, she crafted a unique creation: a lumpy chocolate treat topped with a whole hazelnut and coated in dark chocolate.<\/p>\n\n\n\n<p>At first, this treat was called <strong>&#8220;Cazzotto&#8221;<\/strong>\u2014the Italian word for &#8220;punch&#8221;\u2014because its shape resembled a closed fist. However, Giovanni Buitoni, then managing director of Perugina and Luisa\u2019s business partner, saw potential in a softer, more romantic name. He suggested calling it <strong>&#8220;Bacio&#8221;<\/strong> (which means \u201ckiss\u201d in Italian), reasoning that asking for a kiss in a pastry shop would be far more charming than asking for a punch.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udccc <a class=\"\" href=\"https:\/\/en.wikipedia.org\/wiki\/Bacio_Perugina\">Learn more about Baci on Wikipedia<\/a><br>\ud83d\udccc <a>The romantic legacy of Luisa Spagnoli \u2013 Vanity Fair<\/a><br>\ud83d\udccc <a class=\"\" href=\"https:\/\/www.bestfreetour.com\">Explore Perugia with BestFreeTour.com<\/a><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-a-secret-love-behind-the-wrapper\"><strong>2. A Secret Love Behind the Wrapper<\/strong><\/h3>\n\n\n\n<p><strong>The Sweet Story<\/strong> continues with a romance that\u2019s as rich as the chocolate itself. After her husband Annibale Spagnoli stepped away from the company in 1922, Luisa developed a discreet but passionate relationship with Giovanni Buitoni, who was fourteen years her junior and the son of her business associate.<\/p>\n\n\n\n<p>Although their love was never lived out under the same roof, their bond was strong. According to historical accounts, Luisa would send Giovanni chocolates wrapped in little love notes. This loving gesture is said to have inspired the iconic <strong>romantic messages found inside every Bacio Perugina<\/strong> to this day.<\/p>\n\n\n\n<p>These messages remain one of the brand\u2019s most beloved features and have helped elevate Baci from a simple chocolate to a symbol of affection worldwide.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-a-legacy-of-innovation-and-romance\"><strong>3. A Legacy of Innovation and Romance<\/strong><\/h3>\n\n\n\n<p>Finally, <strong>The Sweet Story<\/strong> of Luisa Spagnoli does not end with Baci Perugina. She was also a trailblazer in the world of fashion. In later years, she founded the <strong>Luisa Spagnoli clothing brand<\/strong>, which remains a staple of Italian style.<\/p>\n\n\n\n<p>Her impact on Perugia and Italian culture is still celebrated today, not only through the chocolates and the fashion house that carry her name, but also through her story\u2014a narrative of love, innovation, and entrepreneurial spirit.<\/p>\n\n\n\n<p>If you\u2019re ever in Perugia, be sure to experience the magic of this historical city. And for a deeper look into its wonders, consider a walking tour with <a class=\"\" href=\"https:\/\/www.bestfreetour.com\">BestFreeTour.com<\/a>, where you can trace the footsteps of Luisa Spagnoli and uncover the heart of Italian tradition.<\/p>\n\n\n\n<p>Follow our webpage wit all the news, to have more information about interesting things all around Italy, Europe and in all the word. <a class=\"\" href=\"https:\/\/www.bestfreetour.com\">BestFreeTour.com<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>The Sweet Story of Baci Perugina begins in 1922 in Perugia, Italy. Luisa Spagnoli, a brilliant and forward-thinking entrepreneur.<\/p>\n","protected":false},"author":1,"featured_media":3219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":5,"footnotes":""},"categories":[5,20,4,3,6,27,2,21],"tags":[],"class_list":["post-3218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-city-tour","category-food","category-free-tour","category-free-walking-tour","category-historic-tour","category-history","category-tour","category-tradition","latest_post"],"translation":{"provider":"WPGlobus","version":"3.0.2","language":"it","enabled_languages":["en","es","zh","it"],"languages":{"en":{"title":true,"content":true,"excerpt":true},"es":{"title":false,"content":false,"excerpt":false},"zh":{"title":false,"content":false,"excerpt":false},"it":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Sweet Story - Best Free Tour<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bestfreetour.com\/2025\/04\/30\/the-sweet-story\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sweet Story - Best Free Tour\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bestfreetour.com\/2025\/04\/30\/the-sweet-story\/\" \/>\n<meta property=\"og:site_name\" content=\"Best Free Tour\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-30T04:02:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bestfreetour.com\/wp-content\/uploads\/2025\/04\/Bacio-sweets-653334_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"874\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bestfreetour.com\\\/2025\\\/04\\\/30\\\/the-sweet-story\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bestfreetour.com\\\/2025\\\/04\\\/30\\\/the-sweet-story\\\/\"},\"author\":{\"name\":\"Staff\",\"@id\":\"https:\\\/\\\/bestfreetour.com\\\/#\\\/schema\\\/person\\\/27a41c38b6389f8770e914c93a1b07cb\"},\"headline\":\"The Sweet Story\",\"datePublished\":\"2025-04-30T04:02:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bestfreetour.com\\\/2025\\\/04\\\/30\\\/the-sweet-story\\\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\\\/\\\/bestfreetour.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bestfreetour.com\\\/2025\\\/04\\\/30\\\/the-sweet-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bestfreetour.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Bacio-sweets-653334_1280.jpg\",\"articleSection\":[\"City Tour\",\"Food\",\"Free Tour\",\"Free Walking Tour\",\"Historic Tour\",\"History\",\"Tour\",\"Tradition\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bestfreetour.com\\\/2025\\\/04\\\/30\\\/the-sweet-story\\\/\",\"url\":\"https:\\\/\\\/bestfreetour.com\\\/2025\\\/04\\\/30\\\/the-sweet-story\\\/\",\"name\":\"The Sweet Story - Best Free Tour\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bestfreetour.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bestfreetour.com\\\/2025\\\/04\\\/30\\\/the-sweet-story\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bestfreetour.com\\\/2025\\\/04\\\/30\\\/the-sweet-story\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bestfreetour.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Bacio-sweets-653334_1280.jpg\",\"datePublished\":\"2025-04-30T04:02:21+00:00\",\"description\":\"The Sweet Story, The Sweet Story of Baci Perugina begins in 1922 in Perugia, Italy. 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