

Renting a Car in Florence: The Best Options for Travelers
Exploring Florence and the Tuscan countryside is easier with a rental car. Whether you need a vehicle for a day trip or an extended stay, here are the best locations and companies to consider.
1. Florence Airport (Aeroporto di Firenze-Peretola)
If you’re arriving by plane, renting a car at Florence Airport is a convenient option. Several well-known rental companies, including Hertz, Enterprise, and Avis, have offices here, offering a wide range of vehicles to suit your travel needs.
2. Santa Maria Novella Train Station (Firenze SMN)
For those traveling by train, the area around Santa Maria Novella Train Station is another prime location for renting a car. Companies like Avis have offices within walking distance, making pick-up and drop-off simple and efficient.
3. Borgo Ognissanti Area
Located near the city center, Borgo Ognissanti is home to multiple car rental agencies. This location is ideal for travelers staying in downtown Florence who want to rent a vehicle without going to the airport.
4. Other Trusted Car Rental Companies in Florence
- Europcar – Offers multiple rental stations across Florence for flexible pick-up and drop-off options.
- SIXT – Provides premium vehicles and convenient locations at Florence Airport and the central train station.
- RentCarLa – A reliable option for affordable rentals in Florence.
Tips for Renting a Car in Florence
1. Book in Advance for the Best Rates
To secure the best price and availability, it’s highly recommended to book your rental car ahead of your trip. Many companies offer discounts for early reservations.
2. Be Aware of Florence’s ZTL (Limited Traffic Zones)
Florence has Zona a Traffico Limitato (ZTL) zones in the city center, where driving without proper authorization can result in hefty fines. Before entering any area, check for ZTL signs and plan your route accordingly. Learn more about ZTL regulations on The Florence Insider.
3. Consider Extra Insurance for Peace of Mind
Rental companies offer various insurance options. Before you drive off, review the coverage details and consider purchasing additional insurance for extra protection.
By choosing the right rental location and understanding local driving rules, you’ll be ready to explore Florence and the stunning Tuscan countryside with ease.