If you’ve been on TikTok recently, you’ve probably seen the Dubai Chocolate Craze Unwrapped. This viral sensation has taken the world by storm with its creamy pistachio filling, crispy textures, and rich milk chocolate coating. But what exactly is Dubai Chocolate, where can you find it in Florence, and how can you make it yourself at home? Let’s dive into the sweet story behind this trend.
The Origin of Dubai Chocolate
The now-famous treat known as Dubai Chocolate Craze Unwrapped first appeared in 2021, crafted by the Dubai-based brand Fix Dessert Chocolatier. Behind this indulgent creation are British-Egyptian entrepreneur Sarah Hamouda and Filipino chef Nouel Omamalin, who drew inspiration from knafeh, a beloved Middle Eastern dessert. By blending the traditional flavors of pistachio, tahini, and crispy pastry into a modern chocolate bar, they introduced a unique fusion that quickly captured the attention of dessert lovers.
What sets it apart? A gooey pistachio-tahini center wrapped in kadayif pastry, all coated in silky milk chocolate.
It wasn’t until late 2023, when TikTok influencer Maria Vehera posted a viral video, that Dubai Chocolate exploded onto the global stage — racking up more than 100 million views and turning the treat into an overnight international obsession.
📖 Read the full origin story here:
👉 Food & Wine article on Dubai Chocolate
👉 SimplifyDaily’s chocolate phenomenon
Where to Find Dubai Chocolate in Florence
While the original bar is only available via Deliveroo in Dubai, demand has inspired other brands — especially Lindt — to create their own Dubai-style chocolate bars. Fortunately, you can now find it in Florence too!
🍫 Florence Shops to Try:
- Lindt Chocolate Shop – Florence Center
📍 Via Calzaiuoli, 65/R, 50122 Firenze FI, Italy
🔗 Google Maps - Pegna dal 1860 – Gourmet Store
📍 Via dello Studio, 8, 50122 Firenze FI, Italy
🔗 Pegna official site - Sapori & Dintorni Conad – Santa Maria Novella
📍 Via de’ Cerretani, 16r, 50123 Firenze FI, Italy
🔗 Sapori & Dintorni by Conad
Although stock may be limited due to the chocolate’s popularity, these shops are your best bet. It’s recommended to call ahead or visit their sites for availability updates.
Want to Try It at Home?
If you’re a chocolate lover and DIY enthusiast, why not recreate the Dubai Chocolate Craze Unwrapped in your own kitchen?
📝 Ingredients you’ll need:
- Milk chocolate (high-quality)
- Pistachio paste
- Tahini
- Kadayif pastry or shredded phyllo
- Butter
- Condensed milk (optional)
👩🍳 Full recipe with tutorial:
👉 The Loopy Whisk DIY Recipe
👉 YouTube tutorial by Arabic Cooking
This rich, layered dessert is surprisingly easy to make — and even more satisfying when enjoyed fresh out of your fridge.
Why Everyone Is Talking About It
From its roots in the Middle East to its viral success on TikTok and its recent appearance in shops across Europe, the Dubai Chocolate Craze Unwrapped is more than just a trend — it’s a global dessert movement. Thanks to its unique mix of cultural tradition and modern flavor innovation, this chocolate bar captures the imagination (and sweet tooth) of food lovers everywhere.
If you’re in Florence, don’t miss your chance to taste this international sensation for yourself — or try making it at home for a luxurious treat.
